Case study · Whitley Bay
A one bed flat near the coast, bought under the hammer and let nightly for four and a half years. My longest held property, and the one that taught me who the guest actually is.
The breakdown
Bought at auction in poor condition, refurbished and furnished, then run as a holiday let. It is under offer now. These are the actual figures.
£81,000
Bought at auction
£11,000
Refurbishment and furniture
£92,000
In, before buying costs
£100,000
Under offer at
4.5 years
Held and trading
£1,000–2,800
Revenue a month
The guide price was £68,000. I paid £81,000, and that is not a mistake.
Auction guides are set low to pull bidders into the room. They are a marketing number, not a valuation, and anyone quoting a purchase against guide price is telling you very little. What matters is what the thing was worth and what it earned, and on both counts £81,000 was the right price. I would rather show you a purchase above guide and explain it than only show you the deals that flatter me.
Most of the income did not come from weekend breaks. A contractor took it Monday to Friday for nearly two years at £1,500 a month, and tourists filled the weekends on top.
That £1,500 covered the £582 of fixed costs more than twice over before a single holiday booking. It also meant no midweek changeovers and no empty nights in February. The weekend guests were upside, not the business.
That was not the plan when I bought it. I had imagined couples by the sea. What actually paid the mortgage was a man working on a long project up the coast who wanted somewhere clean and quiet with a washing machine, and who booked the same flat every week without being chased. Mid week contractor demand is invisible until you have it, and it is steadier than tourism because it does not care what the weather is doing in February.
£11,000 of work on an £81,000 auction purchase is a small spend. It did not need a new layout, it needed to be clean, warm, well equipped and reliable. That is most of what a guest is paying for, and it is why operations matter more than interiors once you are open.
£1,000–2,800
Revenue a month
£582
Fixed costs a month
Nil
Council tax
Fixed costs are cleaning at £260, the mortgage at £161, utilities at £85, internet at £34 and water at £42. Like Hideaway it pays no council tax, having moved onto business rates as a holiday let. Platform fees come out of the booking revenue on top. Cleaning is low for a holiday let because a guest staying for months needs far fewer changeovers than a flat turning over every weekend.
The flat is being sold for the same reason Hideaway was. It is held in our personal names, and the capital has been sitting in it for four and a half years. From here everything is bought through the company and refinanced, so the money comes back out and buys the next one.
Kitchen

Before

After
Bathroom

Before

After
Bedroom

Before

After
These are the figures for one property I own and am currently selling. They are not a forecast or an offer. Property values can fall as well as rise, and every project is different.